Growth Dives

How car hire companies design for fear The art of the anxious checkout Before we dive in, big thank’s to today’s sponsor: Attio. As someone juggling many things, I need somewhere to keep all my contacts, leads and sponsors so I don’t miss something exciting. Attio does that for me automatically, keeping everything enriched and organised without any extra admin. Get 14 days free here ✨ This week I’m in Slovenia for some cycling and fresh air 🏔️ As I was booking the car hire, I came across what...

Lessons from 10 price change emails Tide, Notion, Loom, Apple & more Support for this issue comes from Attio ✨Attio is the AI-native CRM that builds itself the moment you connect your email. Trusted by fast-growing teams like Flatfile and Replicate 🚀 Pricing is the biggest growth lever I’ve seen for revenue. Small price changes have an outsized impact vs other product tests. I’ve run price changes from the inside, and analysed a couple from the outside too - some handled well, others not so...

The story behind Fyxer's 90% month-3 retention Retention isn't won with shiny new features - it's won by obsessing over the core job. Read online here or download as PDF Last week, I shared some of Fyxer’s series B metrics on LinkedIn: +10% weekly growth since product launch 90% retention after 3 months $1 to $17M ARR in 8 months In the comments, someone asked about the retention stat in particular 👀 That same week, Andrew Chen published a post on retention, where he observed: Retention goes...

Designed to be complicated Why Salesforce and HubSpot profit from complexity - and how Attio resets the model A lil' 🎁 for you: Very excited to share the raw assets with you this week. Dive into the Figma file for this issue here, with a little extra sprinkling of analysis too. It’s always struck me as utterly absurd that you need a consultant just to use the big, incumbent CRM tools. Entire industries exist to make Salesforce or HubSpot usable. Salesforce alone has 170,000+ consultants...

How GPT-5 turned free access into a conversion machine Usage caps, sneaky nudges, and the psychology of paywalls. Before I get into today's newsletter, I have a VERY EXCITING thing to share. I have my first ever sponsor!! 😱😱 The funny thing is that I thought I'd look at sponsors a bit later, maybe when I hit 10K. So when Attio reached out, I had to say "you know I have 1,500 (very dear) subscribers, right?". And lo and behold, they said yes, we work with all shapes and sizes, and we think it...