Growth Dives

How GPT-5 turned free access into a conversion machine Usage caps, sneaky nudges, and the psychology of paywalls. Before I get into today's newsletter, I have a VERY EXCITING thing to share. I have my first ever sponsor!! 😱😱 The funny thing is that I thought I'd look at sponsors a bit later, maybe when I hit 10K. So when Attio reached out, I had to say "you know I have 1,500 (very dear) subscribers, right?". And lo and behold, they said yes, we work with all shapes and sizes, and we think it...

Growth Dives Mini 🐣 Compliance UI doesn't have to be boring. An example of my favourite cookies banner. Here’s a 2-min read: one insight, 400 words, super fast 🏎️ Read online here or download as PDF. As I'm onboarding at my new work, I'm adding tool after tool - which means I get to see loads of product experiences with fresh eyes (and a fresh email address). The best one I’ve seen this week is from PostHog, an analytics platform for developers, with their delightfully clear, fun cookies...

The complete guide to test methods 18 methods by time-to-execute, budget and what they can (and can't) do for you Download PDF here or read online Time and time again, I see teams expecting too much from their research. They’ll run an A/B test to find out the ‘whys.’ They’ll run surveys when they need depth, or spend weeks on interviews when a quick prototype test would do. Every test method has its strengths - but also situations where it’s simply a waste of time. This is a guide to picking...

My growth design checklist 🧪 How I decide what to test next Download article PDF When I’m planning growth experiments, I try to keep things simple. No big frameworks or long RICE score calculations. Just a loose rule-of-thumb process that’s helped me ship things that are more likely to move the needle. I don’t believe in silver bullets or magic unicorn dust that fixes everything, but I do believe in cutting to the chase in order for people to make decisions quickly. Speed of execution is one...

Growth Dives: June recap And some BIG news What a month. Three reflections and two big updates to share this week — and you’re the first to hear them (aside from my mum, who hears everything immediately). We hit 1,500 subscribers 🎉 Early growth was fast, Q1 slowed down, and now we’re picking up again. We reached 1,000 subscribers in 3 months, and 1,500 six months after that. Our one-year anniversary is coming up on 23 August 2025 🥹 Thinking of doing a little something to celebrate — if you’ve...