Growth Dive Mini (1-min read) 🐣 Miro’s satisfaction survey

Thanks for the feedback from my last mini dive — big success! Here’s another 60-second read: one insight, 300 words, super fast 🏎️ Read online here or download as a PDF.

Last week, we covered content loops and — whilst this is mainly about Miro — this week it’s your job to spot another one 👀

So, keep your eyes peeled.

I was working on email flows with a client in Miro when I saw a banner across the bottom of my desktop screen:

What’s great about the execution of this one-question survey:

• The extremities are labelled at both ends (the 0 and the 10)
• The title is easy to see
• The numbers are distinct as they’re placed in their own little circles
• It’s easy to exit, thanks to the visible ‘X’ in the top-right corner

This is a classic Net Promoter Score (NPS) question, but with a twist.

The first twist is that there’s a fast-follow second question, which is an open text entry field for feedback. There's even has a nice bit of default copy:

To help stave off writer’s block for our customers.

This is a nice value-add for the research team, offering some extra juicy bits of context behind the 0–10 scores (as well as a fair few blank or dud entries, I’m sure).

But this last bit is the most interesting: the review.

I gave a score of seven, and therefore, I’m asked to leave a review on G2. This one-question survey therefore doubles as a review campaign, smart.

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What’s great in this example:

✅ It’s a low lift for the user: just a few clicks, quite fun

✅ It’s not in the way: having the survey static means it doesn’t float in front of the navigation (a bugbear of mine) or overlap on someone’s post-it notes they’re trying to read

✅ The team juices as much as they can: they don’t just get a score, they get more context and a review. The user feels rewarded (with money), the team gets street cred. Win-win!

✅ Uses 'temptation bundling': Pairing a high-friction task (like a reivew) with something more appealing makes it easier for users to take action. We’re more likely to do the hard thing when it’s bundled with a reward or low-effort win.

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Potential changes to test:

❓ Timing and trigger variants: Test different moments for when the survey appears (e.g., after a key action like saving a board vs a period of passive time). What drives more positive or useful responses?

❓ Survey format: The current design is clean and functional. But what about something playful, like an emoji sentiment scale? Could feel friendlier or more engaging.

❓ A subtle feedback loop: after someone submits feedback, could Miro close the loop by linking to a relevant blog post or changelog? A subtle nod that says “we’re listening” might build more trust over time.

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TL;DR One Growth Insight 🚀

Smart survey design doesn't just collect feedback, it creates opportunities for deeper insight and reputation building 🛡️

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And finally…

Did you spot the content loop?

I’ll give you a clue:

​InMoment has a lil’ watermark at the bottom of the module — helping get their brand out there.

Nice touch.

I’m curious: are you a Miro user for your whiteboarding, or do you use another tool? (Canva, Figjam, Slack..?)

Thanks for reading! Short one this we as we had Monday off for a bank holiday here in the UK. So, I took myself and the dog to the seaside where he was strutting his stuff on the sidewalk.

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Safe to say, he was a happy boy.

I'm so torn about what to cover next week, I have:

• A user research survey from Strava
• LinkedIn's paywall personalisation
• Slack's discount flow

What do ya think?

In any case, excited to write the next one! See you next week,

Rosie 🕺

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